Social Media- Another Way to Connect

4/22/13 Social Media- Another Way to Connect

I think it would be safe to say that, generally, we are people who desire to connect with other people. We’ve chosen a helping field like education because we like people and we want to make a difference. In the last 6 or 7 years, various social media outlets have increasingly become a more and more ubiquitous part of our lives. Even someone who doesn’t use Facebook, probably hears information in-person about something shared through it. Information moves very rapidly from person to person. This phenomenon is not isolated to certain age groups or socio-economic classes, but happens across the board. Like any medium, this can and is abused, so we must be cautious and diligent with confidential information. But, one thing is true throughout these mediums- we can now create a sense of community and interconnectedness with a very wide range of people across any distance. In our work, we are now almost expected that we will be available 24/7/365 on the web and almost as much through social media. We must meet the imperative to connect with our customers for real-time service across multiple communication mediums in order to continue to exceed  customer service expectations.